Matt Mahan — Back to Basics
CALIFORNIA GOVERNOR · 2026

Back to
Basics.

Real people. Real cars. Real presence.
The campaign California can't ignore.

2,000Vehicles
17M+Daily Impressions
2,000Volunteers / Wk
24/7Always On
THE VISIBILITY GAP

Your competitor
is everywhere.
Where are you?

Voters drive 40 minutes a day. Walk through 7 public spaces. See 300+ visual signals. None of them are yours.

TV ads get skipped. Yard signs ignored. Digital banners blocked.

The campaign that wins California isn't the one that spends the most.
It's the one that's impossible to ignore.
Matt Mahan — Back to Basics · Spark & Roundel
THE VISIBILITY SYSTEM

One Campaign.
Two Layers.
Everywhere.

Spark & Roundel transform everyday supporters into the most visible grassroots campaign California has ever seen.

SPARK
Vehicle-based macro reach. Every car is a moving billboard.
🎯
ROUNDEL
People-based micro engagement. Every person starts a conversation.
Spark gets them to notice  ·  Roundel gets them to care
INTRODUCING SPARK

Spark.
A small device.
A big advantage.
Everywhere you go.

Spark is a compact, LED-lit display that attaches to the rear passenger-side window of any vehicle, turning everyday drives into thousands of campaign impressions for Matt Mahan.

Always visible Perfectly positioned on the passenger's side rear window for maximum visibility.
Built for movement Designed to be seen by other drivers, pedestrians, and communities in motion.
Spark — LED display on vehicle rear window
SPARK
Distributed Vehicle Media
17,000,000+
Impressions / Day
Always On
Day & Night
Everywhere
Voters Are
HOW SPARK WORKS

Simple to use.
Impossible to miss.

Spark attaches in seconds and works around the clock to keep our campaign visible — day or night, moving or parked.

1
Attach

Attach

A “patented” mounting arm system is designed to securely attach a Spark to the rear passenger window area of most vehicle. No drilling or modification to the car is required.

2
LED Lights Up

LED Lights Up

Built-in LED lighting automatically adjusts to ambient light — bright in the day, brilliant at night.

3
Be Seen Everywhere

Be Seen Everywhere

From morning commutes to late-night drives, Spark turns every mile into campaign visibility that adds up.

BREAKDOWN FEATURES
🚗

Applies to any vehicle window

Designed to stick securely to the inside of the rear passenger-side window on cars, trucks, SUVs, and more.

☀️

Daytime visibility

High-brightness LEDs ensure Spark stands out in daylight, cutting through glare and traffic.

🌙

Nighttime impact

Automatically bright at night, Spark becomes a moving beacon that grabs attention everywhere.

🔋

Long-lasting performance

Rechargeable battery lasts up to 7 days on a single charge. USB-C charging keeps it ready to go.

SPARK AT A GLANCE
Spark — product views, dimensions and specifications
SPARK IN ACTION · IMPACT IN NUMBERS
60%
Moving Media
Highway corridors, commute routes, downtown. Maximum geographic reach with high-frequency repeat exposure.
40%
Parked Visibility
Stadiums, malls, universities, farmers markets. Longer viewing time — curiosity triggers and photo moments.
10–20
Convoy Mode
Coordinated Spark vehicles at rally arrivals and night events. Visual spectacle that triggers press and social virality.
One message.
Two layers.
Unlimited opportunities
to connect with voters across the Bay Area.
Join the Movement →
INTRODUCING

Roundel.
A small badge.
A big conversation.
Real change.

Roundel is a circular campaign badge designed to be noticed. Not just a pin — it's a conversation trigger. When voters see it, they ask. And that question is how votes change.

🎯
Walking billboards Volunteers become mobile campaign signs wherever they go.
💬
Conversation starters Its circular design naturally sparks curiosity and opens the door to meaningful dialogue.
📣
Rally amplifier At events and rallies, Roundels create unity, energy, and powerful visual impact.
HOW ROUNDEL WORKS

From curiosity to commitment.

Every Roundel is a conversation opportunity. Here's how it turns everyday interactions into real support for our campaign.

👀
SEE IT
Voter notices the Roundel.
ASK ABOUT IT
Curiosity triggers a question.
🗣️
TALK ABOUT IT
Volunteer shares our vision and values.
📱
SCAN & REGISTER
Voter scans QR code or signs up.
VOTE MAHAN
From supporter to voter.
Real people — powered campaign
POWERED BY PEOPLE

Real people.
Real conversations.
Real impact.

Roundel turns volunteers into the heart of our campaign. On every street, at every event, in every community — our message travels further when real people carry it with pride.

🚶
Mobilize thousands Equip volunteers across California with a simple badge that makes a big impact.
📍
Show up everywhere From downtown streets to local events, Roundel keeps our campaign visible and approachable.
Spark more support More conversations lead to more supporters, more sign-ups, and more votes.
🎯 THE CONVERSION FUNNEL
01
Awareness

Get noticed.

Roundel creates visibility and sparks curiosity in public spaces.

02
Engagement

Start the conversation.

Volunteers talk with voters and build real connections.

03
Action

Turn support into votes.

Voters take action — register, support, and vote for Matt Mahan.

THE STRATEGY

The decentralized
visibility network.

How Spark & Roundel form a self-reinforcing visibility loop across the Bay Area.

01 Two-Layer Visibility Network
Layer 1: Vehicle Network (Macro) + Layer 2: Human Network (Micro)
02 Human Conversion Engine
The Human Conversion Engine — Spark & Roundel Campaign Network
03 Roundel — Device Modes
Multi-Mode Roundels — Lanyard & Snap-On deployment
04 Visibility Strategy Matrix
Visibility Strategy Matrix — Traffic · Pedestrian · Night
IN THE REAL WORLD

Wherever voters are,
we are.

Morning commutes. Campus quads. City halls. Rallies. Night districts.
The campaign never stops.

Matt Mahan — Spark & Roundel — Wherever voters are, we are.
Campus Quads
🎓 Campus Quads
Click to explore →
Volunteer Networks
🤝 Volunteer Networks
Click to explore →
Rallies & Events
📣 Rallies & Events
Click to explore →
Youth Engagement
📱 Youth Engagement
Click to explore →
Campus Movement
🎒 Campus Movement
Click to explore →
Shopping Districts
🛍️ Shopping Districts
Click to explore →
Community Connections
💬 Community Connections
Click to explore →
City & Civic Areas
🏛️ City & Civic Areas
Click to explore →
Farmers Markets
🌿 Farmers Markets
Click to explore →
Neighborhoods
🏘️ Neighborhoods
Click to explore →
Different places.
Same mission.
One message. Two layers. Unlimited opportunities to connect with voters across the Bay Area.
Join the Movement →
WATCH THE CAMPAIGN

Winning the
Visibility War.

See how Spark & Roundel transforms the streets of California into a campaign you can't look away from.

FILM
Winning the Visibility War
▶ SHORTS
Campaign highlights in 60 seconds
Campaign Short 1
Campaign Short 2
Campaign Short 3
Campaign Short 4
THE MATH

The numbers that
win elections.

0
Vehicles Deployed
0
Daily Visual Impressions
0
Roundel Volunteers / Week
24/7
Campaign Visibility

This isn't advertising. This is a decentralized public visibility system.

Matt Mahan — Back to Basics
THE MOMENT IS NOW

The election isn't won
on TV anymore.
It's won on the street.

Be the organization that gives Matt Mahan
the visibility advantage no competitor can match.

DIRECT CONTACT
Le Bui
Campaign Visibility Partner · Standouts Studio